Brand Vision

Living la Vida Mosaic

Brand Positioning

Downtown Levelland is “living the life mosaic; “making genuine connections through various mediums that bring all people together to create something beautiful. 

Vision

The Levelland Square will be a vibrant destination with treasured businesses that provide friendly shopping opportunities, unique entertainment venues, and quality culinary experiences in a revitalized historic district.

Mission

To revitalize and preserve the Levelland Main Street District by attracting visitors and businesses, creating inclusive quality of life events, and promoting our historic integrity through utilizing the four-point approach (design, economic vitality, organization, and promotion).