The Main Street Mission

Brand Vision


Brand Positioning

To people looking for a genuine connection, Downtown Levelland is a welcoming community that brings people together to create something beautiful!


The Levelland Square will be a vibrant destination with treasured businesses that provide friendly shopping opportunities, unique entertainment venues, and quality culinary experiences in a revitalized historic district.


To revitalize and preserve the Levelland Main Street District by attracting visitors and businesses, creating quality of life events, and promoting our historic integrity through utilizing the four-point approach (design, economic vitality, organization, and promotion).